🚀 7 New Playbooks: The Biggest Marketing Update Yet

We’re back with another weekly product update, bringing 7 new ways to grow your audience, streams, and business - all through Symphony.

We're pushing deeper into Instagram and TikTok, and adding new tools to help you convert fans in ways never done before.

Meet our biggest playbook expansion ever ⬇️⬇️⬇️

What's New:

 🎯 TikTok Ads Playbooks

• 🎵 Promote TikTok Sounds

• 👆 Grow Link Clicks

• 🎧 Boost Music Streams

 📲 Instagram Ads Playbooks

• 📧 Grow Newsletter Signups

• 🎵 Boost Instagram Sounds

• 🎫 Drive Ticket Sales

• 📊 Boost Presaves

This is just v1 for these new playbooks, and we’ve got advanced analytics, new targeting options, and more on the way for each of them. Check it out ▶️

🎯 New TikTok Playbooks

🎵 Promote TikTok Sounds

When fans make videos using your music on TikTok, it creates a ripple effect that could lead to thousands of fans discovering your profile and your songs.

The Promote a TikTok Sound playbook is perfect if you want to get more fans clicking to your sound, and making videos using it.

All you need is the link to your song on TikTok, your Spark Code, and you’re good to go.

Targeting Pro Tip: You can search by hashtag when doing audience targeting, so target fans of similar music, or niches that you think might love your music + visuals. We’ve got some more tools to help with this otw soon!

👆 Grow Traffic with TikTok Ads

What it is: Drive traffic from TikTok to any external link (merch, streaming, etc)

Want to drive audiences from TikTok to your website? This playbook's the one - it creates a TRAFFIC campaign to any link of your choosing.

Go to the Marketing tab and select "Create New Campaign". Select TikTok Ads and hit "Promote a Link with TikTok". Paste your website URL. Set targeting (or use our defaults). Set your budget and launch.

Pro tip: This works best when targeting markets like the US, UK, and combining it with hashtags related to your website. For example, if you're selling merch, target #streetwear, #fashion, etc.

🎧 Boost Music Streams with TikTok

What it is: Get more exposure on your music by targeting audiences on TikTok

TikTok's algorithm is a goldmine for music discovery. This playbook helps you tap into that potential by putting your tracks in front of the right listeners. Fans will see your ad, click to your song, album, or playlist’s landing page, and select their streaming service from there.

Go to the Marketing tab and select "Boost Music Streams". Select your track, album, or playlist. Launch your campaign.

Pro tip: Use the audience targeting to search for hashtags, and look for niches related to your music: #fittok, #darkrnb, #musicproduction, etc.

📲 New Instagram Playbooks

📧 Grow Newsletter Signups

What it is: Target Instagram users most likely to subscribe to your newsletter

This playbook works by sending folks to your newsletter landing page. If you link your Facebook Pixel, you can also link a conversion event - to drive direct conversions to subscription events.

If you use a Symphony data collector website, we'll automatically configure everything to enable Conversions, and drive subscriptions without any extra setup on your end.

Pro tip: Enable conversions and pick territories like the US, UK, Canada, or your home market - countries over cities. This helps our system find the best audiences faster.

Up Next: Advanced lookalike audiences are on the way in an upcoming update. We expect them to improve performance by 30-50% once they’re fully live. Stay tuned!

🎵 Boost Instagram Sound

What it is: Run ads that get more creators using your sound in their Reels

Getting your sound used in Reels means exponential reach, and could lead to a full on moment with discovery across all platforms. This playbook drives potential fans to your IG Sound page - where they can immediately Use your Sound and Add to Spotify.

The magic happens when you paste your Instagram sound URL, select your target audience (or let our AI do the targeting for you), set your budget and watch the uses multiply.

Pro tip: Make sure you use a Reel, that uses the sound you’re promoting. The A/B testing helps a lot here when you have multiple pieces of content, def try to use 2-3 pieces of content when promoting a sound.

📊 Boost Presaves with IG Ads

What it is: Drive more pre-saves for your upcoming release

Release day momentum starts weeks beforehand, and if you’re making content to promote your release, this playbook will help you amplify it.

The goal is to find more fans who presave, subscribe to your email list, AND opt-in to Forever Saves.

When you set this up, you can automatically select a pre-existing Symphony Pre-save site. Link your FB Pixel to automatically enable Conversions as well - driving even more, higher quality fans to your presave site.

You can use this playbook with any presave link, but Symphony sites come with the conversion tracking automatically built-in.

Pro tip: Use similar artist targeting to find artists with fans who may like your music too. Also enable conversions and focus on countries like the US, UK, Canada rather than specific cities for the best results.

🎫 Ticket Sales

What it is: Get more fans buying tickets to your shows or tour

This playbook is built specifically to fill venues. It works by targeting fans exactly where your shows are happening, and is perfect if you’re driving traffic to one event or a series of events.

We recommend using a Symphony Tour Page when using this playbook, and linking your Facebook Pixel. Our websites have conversion tracking automatically configured - meaning your ads will automatically optimize toward people most likely to actually buy tickets, not just click your link.

You can also use this playbook with other ticket links.

Pro tip: Enable conversions and target the cities and regions of your show. We’ll automatically add a 50-mile radius around each location to ensure full coverage of potential fans.

🚀 Quick Start Guide: How to Use These Today

1. Log into Symphony and head to the Marketing tab

2. Pick the playbook that matches your goal

3. Follow our new streamlined setup flow - we’ve made it mad easy to get a campaign live.

4. Hit launch and watch the realtime analytics show you your data.

Pro Tip: For the best results, start with a small test budget ($15-30) to see what works, then scale up the winners.

What's next...

This is just the beginning of our ecosystem expansion. We're working on deeper analytics for all these new playbooks, more customization options, and tools to help you understand what's actually working.

Up next: we’re bringing tracking of email signups, sound creations, and fan interactions directly to your dashboard - plus some big improvements to our targeting system that we’re hyped to share.

As always, hit us up with any feedback or ideas, our team’s all ears.

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