Playlist Growth on Autopilot

^{_{NEW FEATURE: 💿}} Grow streams + playlist followers with our latest automated ads playbook

Traditionally, people drive streaming ads to a song or album - but a new approach has been to drive ads directly to your own playlist,stacked with ALL of your releases.

This gives you the chance to make every ad dollar go farther - when clicking from an ad to your playlist, a fan could:

• +1 stream your song

• +1 stream your other songs on your playlist

• +1 follow your playlist

• +1 follow your Spotify profile

• +1 follow your Instagram

5 potential actions, vs just 1-2 when driving to a song or album. This update introduces playlist marketing with “Grow Playlist Followers”, a new marketing playbook that hyper-optimizes playlist growth by bringing together our ads + website toolset. Now live under the Marketing tab!

Just enter your playlist name, select your playlist (user-generated OR editorial, both work), and hit go. Symphony automates the rest ⚡️

^{_{NEW FEATURE:}} 📈 Track your playlist’s growth on Symphony

Symphony’s power comes into play with attribution - you can track Playlist Saves and Instagram Followers directly from your ad campaign, making it even easier to see the impact of your ads.

You can also enable Symphony Conversions to make growing more cost effective - once enabled, your ads will automatically optimize to even more precise targeting, finding fans who have the highest likelihood to stream + follow your playlist.

^{_{NEW FEATURE: 💿}} Symphony websites upgraded with autoplaying links

When you create a Spotify playlist growth campaign, you’ll be able to select a track to autoplay. You’ll also be able to do this in the Increase Music Streams playbook.

We’ve added an upgrade to our website ecosystem to allow for streaming service links to automatically start autoplaying where possible - making the process of a fan finding your ad / website and getting to listening even more streamlined. This is live now for every website on Symphony.

^{_{CASE STUDY:}} 📖 How Biking with Francis grew their playlist followers +1,000% with Symphony

This playbook was a direct result of new learnings, and we have a few homies to shout out who helped us learn the best way to build this.

Biking with Francis recently ran the Grow Playlist Followers playbook on their playlist Pedalin’ - and with a good creative asset, a great song, and smart playlist sequencing, they were able to grow followers, streams, and their playlist from 70 to thousands of followers.

This same playbook - Symphony Conversions + “Grow Playlist Followers” - is now available to everyone!

^{_{IMPROVEMENT: 🏎️}} Symphony app is now 200% faster

One thing we can say is - we built a lot of tech realllly quickly, and over time the had app gotten a bit slower, so we fixed it.

Based on our tests, every single tool in the app loads data ~200% faster, and we’re continuing to explore ways to make the app even faster. This cleanup sets the stage for a whole new slate of things we’re hoping to build.

We’re continuing to ship more of your feedback and put it into action - a few more playbooks are otw as we build out the next big category of tools on Symphony.

Give us your thoughts on what we should build next below!Hit us directly if you have any feedback or ideas, we love hearing from y’all!