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- đż Meet the Record Player
đż Meet the Record Player
New website customizations, analytics options, and the Help Center!
2023âs coming to a close, but our teamâs still got a few more feature updates to drop before 2024 to make Symphony more powerful, customizable, and easier-to-use than ever.
First up⊠an all new way to customize your website: đż the Record Player
Itâs pretty, customizable, and includes a built-in audio player to play track previews. Plus weâve added:
đ A new & improved Help Center
đ An easier way to see which fans pre-saved vs. Forever Saved
đ The ability to add social icons to your website
đ TikTok Pixel + Google Analytics 4 Integration
December feature updates are just getting started â
đż Meet the Record Player
The Symphony team got its start almost 7 years ago, as an agency building websites for artists. What was apparent to us at the time, and is still true today - creators deserve tools to build sites that are not only functional, but also represent their world. Weâre tired of the same old rectangles and grids.
The âRecord Playerâ is the first push of many to make the website toolset even more expressive + customizable. Itâs available exclusively for our Pro community, and can automatically play track previews for songs, and a selected single for albums.
This is now live and ready to use in the âWebsiteâ tab for all releases that include a track preview on Spotify.
đ A New & Improved Help Center
A big value for us as a product and company is education - making it easy to know how to read your data, when to run marketing, and grow your career & business.
To make everything a bit easier, weâve shot video walkthroughs of every single campaign type in the Marketing tab, and included explainers of when to use each marketing playbook, and where Symphonyâs tech comes into play.
Now live in the âMarketingâ tab - just hit âHow it worksâ below any playbook. Additional videos are also live on our Youtube, and viewable in the âLearnâ tab.
đ Segment fans between Forever Saves + pre-saves
Using Symphonyâs proprietary Forever Saves tool, artists have been able to maximize every pre-save release into potentially thousands of streams over the lifetime of a rollout.
Youâve always been able to collect data on emails, names, and locations for every fan who Forever Saved, but it wasnât always easy to see who took the Forever Save action, vs just pre-saving.
With this update - weâve added in the ability to see exactly who Forever Saved, vs who pre-saved. This is the first of many features weâll be dropping on the Fan engagement side, to help you better segment your fans, from fans who just pre-save, to fans who subscribe and want to engage with you more deeply.
đ Add social icons to your website
Shoutout to the community feedback on this one, you asked for this feature and we built it đ«Ą you can now enable social links on your Website, including IG, Twitter, TikTok, YT, and FB.
Just hit âWebsiteâ > âExtrasâ, and enable âShow Social Iconsâ.
đ TikTok Pixel + Google Analytics 4 Integration
Weâve been thinking about TikTok a lot đ as a starting point, you can now link your TikTok Pixel under your Website tab. Weâve also added support for Google Analytics 4âs tracking IDs.
The Tiktok Pixel tracks data on whoâs visiting your website, and Symphony automatically configures your website to send back valuable actions, including pre-save completions, streaming link click events, and more.
Itâs the easiest way to build an audience of high-quality fans, who are actually engaged with your content. More on TikTok in January âł
đ Whatâs nextâŠ
Weâve been fortunate enough to partner with a few more streaming services that power pre-saves, to make it even easier for you to bring all of your fans into your world.
Weâll be launching these updates into the app shortly, along with some new powerups that make it even easier to grow your following, segment your fans, and customize your website.
All sides are getting updated. If you have any ideas, donât hesitate to reach out to our team and weâll add it to our roadmap.