📈 Introducing TikTok Ads on Symphony

This has been a long time coming, and we're hyped to finally drop it. Meet TikTok Ads v1 - the easiest way to run TikTok ads anywhere.

Creating a campaign takes literally 20 seconds. All you need is a goal, a Spark Code, and a budget, and you’re good to go.

You can choose from 2 objectives for now, with more coming soon:

• 👁️ Boost Post Views: to grow reach and drive more views to a TikTok Post

• 👆 Boost Profile Visits: to grow followers and drive more visits to your TikTok profile

When setting up ads, there’s no TikTok Business account needed - your ads run through Symphony’s optimized and managed TikTok Ads ecosystem, so you can skip the headaches of TikTok's complex ad platform.

Pro subscribers get the extra goodies, with a real-time ads analytics dashboard showing:

• Top demographics - ages, genders, locations

• Hourly performance stats

• Asset performance metrics

• & more coming soon…

This is just the beginning. We’ve got a lot planned with TikTok, including ad account connections, TikTok Conversions, and more.

Get started with your first TikTok campaign today and let us know how it’s feeling!

🧪 A/B Testing: Find your best content automatically

Remember when you had to guess which post would perform best for your ads? Those days are over.

With our new A/B testing upgrade, you can select up to 5 posts when creating an ad campaign, and our system automatically tests them all to find the top performer. You can mix and match Instagram posts with uploaded videos and let the system do its magic.

We test all your content, figure out which one gets the best results, and then automatically put more of your budget behind the winner. Zero extra effort from you.

The new dashboard shows you exactly which posts worked best and why - all color-coded and easy to understand at a glance. We'll highlight your best performer and show you all the key numbers that matter.

Real simple, real powerful.

A/B Testing is now live in all Instagram ad campaigns! Let us know how it works for you.

🤖 Meet Maestro: Your AI Marketing Assistant

We saved the best for last. Ever wish you had someone to automatically crunch all of your campaign numbers, and tell you what to do next?

That's exactly what we built with Maestro Scorecards.

Maestro is a set of 🤖 AI agents 🤖 we’ve been building, all focused on one thing and one thing only: making marketing easier for everyone.

With Scorecards:

1. Maestro reviews your campaign daily

2. It crunches all of the latest numbers on your campaign

3. Then it looks for potential next steps you could take to improve

4. It then produces a Scorecard for your campaign

The beauty is in the context - Maestro translates all your numbers and stats into actual insights and gives you:

• ✏️ A summary of how your campaign is performing

• ➕ Why it's performing well (or not)

• 💯 What specific metrics to keep an eye on

This feature is the first of many ideas we have on making AI more tasteful and more useful for folks, starting with campaign analysis.

Maestro Scorecards are live for Song, Album, & Playlist IG Ad campaigns for now, both for new campaigns AND your old campaigns.

We're hyped to keep building on top of this!